An Elaboration of the Basics of Free Website Promotions - Part # 4

An Elaboration of the Basics of Free Website Promotions - Part # 4

Thanks for sticking with me throughout this mini "Free Website Promotions" article series. So far we have covered 8 topics in brief: in Part 1, we reviewed Submitting your websites to Directories, Joining Forums within your niche and Writing a Press Release: in Part 2, we covered Writing Articles and Banner Advertising and in Part 3 we hit on Search Engine Optimization, Classified ads and Creating your own Newsletter.

In Part 4, I will cover Submissions to Search Engines, Trading Links with other sites, Ebay Marketing. And Affiliate Marketing.

Search Engine Submissions - Free Website Promotion # 9

Most people find the information they are looking for on the Internet on what is referred to as a Search Engine. A Search Engine is an information retrieval system designed to help find specific information stored on a computer system, such as the World Wide Web. Webopedia.com defines Search Engine Submissions as "A program that searches documents for specified keywords and returns a list of the documents where the keywords were found". I hope you understand now just why it is so important that you comprehend what it is to do keyword research effectively. I promise that if you ignor keyword selection or just sluff it off, you website will nevr obtain that almighty high page rank unless you are just plain lucky. So, do your research, and then do it again!

One of the misconceptions people have about submitting a website to search engines is that it has to be done in order to rank high in the search engines for a keyword search. Sadly, this is not true at all: the reality is that submitting your website to a search engine has nothing to do with how your site will rank or that it will even be indexed for that matter. Page Ranking revolves around just how well you optimize your website for the search engines. "See Search Engine Optimization in Part 3 of this series for more information"

There are literally only two reasons to submit your website to a search engine. The first would be to introduce an entirely new website to the search engines because the webmaster prefers not to wait for a search engine to spider or discover the site faster. The other reason is to update your website or specific pages in the search engines.

There are two ways to submit your site to search engines: 1. you can submit your home page directly to each search engines submittal page and 2. you can use a sitemap. Oh, and there is a third way, you can hire a Search Engine Submission service to submit your site to all of the major search engines and directories. Personally, it is my belief that hiring it done is a waste of your advertising dollars. Why, well, first you can buy software to do exactly the same thing for a very reasonable price, often times being able to take advantage of a free version. Then submitting your website to thousands of search engines is not productive as you majority of your search results are going to come from the major search engines like Google, Overture, and MSN.

Trade Links With Other Sites - Free Website Promotion # 10

One of the most advantageous means of generating free traffic to your website is to obtain as many back links to your site as you can. A back link is an incoming link to a website or web page. Search engines look at back links as a way to gage the popularity or importance of a website or web page. Back Links are also referred to as incoming links, inbound links, in links, and inward links.

One way to obtain back links for your website is to do a search within your niche and find sites that are similar in focus to your own. Visit the sites and locate a contact email for the webmaster. Then simply send that person an email requesting that they place a link to your website on their site. Many will ask the same thing in return so you may want to go ahead and set up a dedicated page that will house your links out to other websites.

If you do a keyword search about back links you will find that there are a number of neat software programs out there that almost automate this process. I remember one program that searched the web and located specifically websites that had link pages that allowed a free submission. I never picked it up as I was not involved in Internet Marketing at the time.

Ebay Marketing - Free Website Promotion # 11

Although you will say that Ebay isn't free and you would be right, but there are free ways in which you can capitalize on eBay traffic to drive a percentage of that traffic to your website. This can mean some serious extra free traffic if you work at this consistently. For example, when you fill out the eBay sign up form, you will learn that eBay allows you to display an About Me page that is linked from each one of your auctions. Make sure you take advantage of the About Me page and use it to promote yourself and your business. Ebay will allow you to put your website link on this page and you can have people join your email list from there too. Be careful: read the Terms of Service as you do not want to violate eBay's TOS and get banned from using the site.

Another nifty method of driving Ebay traffic to your website can happen when delivering your product, especially if it is a digital product. Simply plug the customer into your buying process. Offer them a back end product that compliments the product they bought from you. It does nto matter whether it is an upsell or not, the important thing is that you are able to make another presentation automatically to your customer. Remember, the best time to sell an prospect is right after they have already made a buy from you: that proves that they are in a buying frame of mind. Strike while the iron is hot!

Affiliate Marketing - Free Website Promotion # 12

I know, so how is Affiliate Marketing free your asking me right now aren't you? Well, passively is my answer. This does require that you have a website. Select the affiliate products you wish to promote and put up squeeze page on your website for each. Optimize each squeeze page to rank high in the search engines so you will drive organic traffic to your site from proper optimization. This is one of those systems that you set up once and then forget it. It works automatically.

Set up as many affiliate pages on your website as you want to. The real key objective here is to take advantage of free organic search engine traffic. Don't expect this to work overnight: it will take some time to get high page ranks on the search engines, but once you accomplish this, you will be amazed at how much additional traffic you will get to your sales pages. And you know what they say: high traffic=buying customers=big$$$$$.

Jimmy Oakley-Author-2007- Jimmy Oakley is an Internet Marketer that markets many of the most sought after Advance Email Marketing and Internet Marketing Courses online: the courses he markets are continuosly updated and never outdated. Learn the right ways of marketing on the Internet at the most acceptable prices you will find! Visit his Grand Slam Special Event now! http://www.theinternetbizwizards.com/ and learn Advanced Email Marketing methods and Internet Marketing techniques found nowhere else.Alexina Blog36334
Anni Blog40475